Our Approach

Photograph of dollar bills
Below you will see that we are committed to achieving maximum dollar for every item sold. Does all of this attention cost your company more? The answer is a resounding NO! Without a carefully planned and executed game plan, your auction is destined for failure. You can rest assured that your auction will receive our 100% attention with no stone left uncovered! Once the last item is sold at your auction, and you see the final net dollars realized, you'll know that you hired the RIGHT auction company to sell your assets.

In our 17 years of auctioneering, we have yet to conduct an auction that was exactly the same as another. Each auction bears it's own unique set of circumstances and requirements. Experience and the ability to determine how to handle these situations is the key to achieving a successful auction. From the initial phone call to auction settlement, you will see our commitment to professionalism, integrity, and knowledge of the auction process. Your assets are too important to just blindly jump into an auction. The following is a general order of events that happen during your auction process:

  • First we enter into a contract for us to sell your assets. No surprises! We determine the auction date, agree on a commission rate, an advertising budget, traveling expenses, and labor necessary to properly set-up your auction.
  • Next we draw up a marketing plan that will efficiently and effectively draw in the buyers. This is the backbone of the entire auction process. Carefully placed ads in newspapers and trade journals reach thousands of potential buyers. Direct mail can be targeted to specific buyers on our mailing list and/or an outside mailing list. When called for, news releases can be sent to trade journals, newspapers, television and radio stations. This can result in tremendous pre-auction publicity at no charge!
  • We then inventory the equipment and fixtures to be sold, photograph and catalog them. Later the items will be neatly arranged and tagged so that auction day will be well organized, and buyers know the description of each item, and what order the items will sell in.
  • Auction day has arrived and pre-qualified buyers are arriving with bank letters of credit. Each buyer must register for the auction and secure a bidder number. Buyers will have downloaded the auction catalog from our website or pick one up at the auction. The auction starts with binding terms and conditions also located on each bidder card. All items sell as is with no warranties. The process begins of auctioning each item through the catalog until all assets are sold. Before removal of items, buyers must pay for each item in full by cash, check, or visa/mastercard/discover/amex. Buyers are given removal privileges for 2 to 3 days during certain hours to remove assets. Removal crew must have a copy of the paid receipt.
  • All proceeds of the auction are deposited into our trust account (required by law) as the checks clear. In 15 business days, a check with final auction report is delivered. The report will have detailed information of each item sold, what it sold for, quantity, and the buyer number. Expenses are listed in detail including commission, advertising, labor, travel and so on.

Click the links below to see details of our upcoming auctions.